James Balmond
Words are Warfare
Penetrate. Manipulate. Activate.
Turning minds into marionettes.
ConversionistTonal chameleonBrand positionerLong-copy geek
● Enlisted by
● The proof
Results, not rhetoric.
1.4M
Nando’s loyalty cardsregistered in year one, with a 1600% bigger database
£160K
RNIB Talking Booksraised by the Gruffalo mailer, their best ever for the service
4×
Puma Footballcommunity grown from 250K to 1M in six months
4.6%
Sky TV eCRMCTR across 1.5M opted-in subscribers
● James Balmond
Copywriter. Agency Founder. Design Director.
Decorated vet. Twenty years in the trenches. Spinning yarns. Designing spaces. Crafting sonics. Educating students.
Brief meSpecialisations. But who wants to be reductive?
- Brand definition, articulation and positioning
- Brand guidelines
- Tonal development
- Email – specifically loyalty programmes
- Direct mail – direct response fundraising
- Social in all forms
- Treatments for documentaries and animations
- Editorial/long-copy ads, blogs, magazines, brochures and books
- Abstract copy – mood, adcepts
Form
BrandTechnicalDirect responseCreativeSocialSEOEmailE-commUX / microAdvertorial
Sectors
CPG / FMCGRetailAutomotiveTechFinancial servicesHealthcareF&BTourismHospitalityFashionReal estateGovernment
● Recognition
Decorated, not done.
EducationBA Hons French & Spanish LinguisticsUniversity of Nottingham
2014
DMA Awards: Best Loyalty Programme or CampaignNando’s
Gold2014
DMA Awards: Travel, Leisure & EntertainmentNando’s
Bronze2012
DMA Awards: Best SMS CampaignStop Smoking, Department of Health
Bronze
● Contact
Got a brief?
Let’s go to war.
Two decades of copy combat. Full agency capability. Design on deck.
That’s just the tip of the nice-berg.